Have You Ever Made a Perfect Sales Pitch... that Just Didn't Work?

One thing I've learned in my travels through Life and Business is that perfect sales pitches sometimes just don't work! Why is that?

In my experience, it's most often because the person to whom we're pitching the idea just isn't a good fit for the idea. It's not that the idea is bad or that the pitch wasn't good. It's that the other person just has no interest in going to the destination where we'd like to take them.

If you ever find yourself in a situation like that, my best advice to you is to simply imagine yourself as a great Explorer. Ask yourself these two questions:

• Is there a segment of the market, any market, that wants to go where I am uniquely qualified to take them?
• What is it about my product or service, that can be tweaked just a little bit to make it the exact perfect fit for a segment of the market that’s currently being ignored or underserved?

When you ask yourself those two questions, you may find new destinations for your business and new traveling companions that want to get exactly to where you alone can take them!