--- title: How to Calculate the Lifetime Value of a Client description: How to Calculate the Lifetime Value of a Client. StorySelling. Business storytelling. Archetypes. Gibran Nicholas image: https://thestoryseller.com/hubfs/client-lifetime-value.png --- [Get Inspiration, Tips, and Insights to Grow Your Business and Find More Meaning in Your Work!](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [ Get the Book! ](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/how-to-calculate-lifetime-value-of-a-client#) - [Momentifi Content Marketing Platform](https://homeqb.com) ** [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) ** - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/how-to-calculate-lifetime-value-of-a-client#) - [Momentifi Content Marketing Platform](https://homeqb.com) [The Storyseller Daily Blog](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) # How to Calculate the Lifetime Value of a Client Mar 08, 2023 ![How to Calculate the Lifetime Value of a Client](https://thestoryseller.com/hubfs/client-lifetime-value.png) The lifetime value of a client is when you figure out the total financial value that one client has for you over their lifetime. For example, if you make $3,000 per client, and that client transacts with you every 5 years, the lifetime value of that client would be $12,000 over a 20-year time period. *$3,000 times four transactions over a 20-year period equals $12,000. * If each of your clients also sends you just one referral over that 20-year time period, the lifetime value doubles to $24,000. So, instead of looking at the client as only being worth $3,000 to you, you could look at it where each client is actually worth $24,000 to you. If you have a database of 100 loyal clients, your community of 100 clients is literally worth $2.4 million over a 20-year time period. So here's my ridiculous question of the day: *What's the lifetime value of your clients, and what are you doing right now to unlock that value?* ** ** ** [** ](mailto:?subject=How%20to%20Calculate%20the%20Lifetime%20Value%20of%20a%20Client&body=https://thestoryseller.com/blog/how-to-calculate-lifetime-value-of-a-client) ![Gibran Nicholas](https://thestoryseller.com/hs-fs/hubfs/Gibran-cropped2.jpg?width=130&height=130&name=Gibran-cropped2.jpg) ##### Gibran Nicholas Gibran Nicholas is the best-selling author of *The StorySeller Adventures*, and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals. With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast. Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Gibran is a lifelong student of business, politics, religion, and the human experience. He lives in Alpharetta, Georgia, with his wife, Mandy, and their three children. [** ](https://www.linkedin.com/in/gibrannicholas/) ### Categories - [The Storyseller Daily Blog (41)](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) - [The StorySeller Podcast (9)](https://thestoryseller.com/blog/tag/the-storyseller-podcast) ### Recent Posts - [What’s Your Unique Authentic Winning Story (UAWS)?](https://thestoryseller.com/blog/unique-authentic-winning-story-uaws) Mar 31, 2023 - [Three Steps to Get to the Next Level in Life and Business](https://thestoryseller.com/blog/three-steps-to-get-to-the-next-level) Mar 30, 2023 - [Two Positive Ways to Use Regret](https://thestoryseller.com/blog/two-positive-ways-to-use-regret) Mar 29, 2023 - [What if You Do? What if You Don't?](https://thestoryseller.com/blog/what-if-you-do-what-if-you-dont) Mar 28, 2023 - [Episode #14: The Rebel - How to Get Out of Your Comfort Zone](https://thestoryseller.com/blog/podcast-episode-14-the-rebel) Mar 27, 2023 [ Subscribe for Free! ](https://thestoryseller.com/daily?hsLang=en) - [The StorySeller Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [The StorySeller Blog & Podcast](https://thestoryseller.com/blog) - [Momentifi Content Marketing Platform](https://momentifi.com) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact Gibran Nicholas](https://thestoryseller.com/contact-gibran-nicholas) Copyright © 2026 [The StorySeller is powered by Momentifi. All Rights Reserved.](https://momentifi.com) ** ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gibran Nicholas", "url" : "https://thestoryseller.com/blog/author/gibran-nicholas" }, "dateModified" : "2023-03-08T14:12:13.806Z", "datePublished" : "2023-03-08T14:12:13.000Z", "headline" : "How to Calculate the Lifetime Value of a Client", "image" : [ "https://thestoryseller.com/hubfs/client-lifetime-value.png" ], "mainEntityOfPage" : { "@id" : "https://thestoryseller.com/blog/how-to-calculate-lifetime-value-of-a-client", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thestoryseller.com/hubfs/HomeQB1.png" }, "name" : "American Business Media, LLC" } } ```