--- title: What’s Your Unique Authentic Winning Story (UAWS)? description: What’s Your Unique Authentic Winning Story (UAWS)? StorySelling. Business storytelling. Archetypes. Gibran Nicholas image: https://thestoryseller.com/hubfs/uaws.png --- [Get Inspiration, Tips, and Insights to Grow Your Business and Find More Meaning in Your Work!](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [ Get the Book! ](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/unique-authentic-winning-story-uaws#) - [Momentifi Content Marketing Platform](https://homeqb.com) ** [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) ** - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/unique-authentic-winning-story-uaws#) - [Momentifi Content Marketing Platform](https://homeqb.com) [The Storyseller Daily Blog](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) # What’s Your Unique Authentic Winning Story (UAWS)? Mar 31, 2023 ![What’s Your Unique Authentic Winning Story (UAWS)?](https://thestoryseller.com/hubfs/uaws.png) In my book, [*The StorySeller Adventures*](https://www.amazon.com/dp/B0BRJWV5X7), I talk about creating your unique authentic winning story. That happens when you connect with others in a language they can understand based on their primary archetype, and in a way that’s authentic to yourself and your own primary archetype. For example, I’ve learned that my primary archetype is that of a Scholar, and the clients I serve are primarily Warriors. The best formula for success, for me, is to give my clients what they want (tools to achieve victory) in a way that allows me to get what I want (focus my time and energy on learning and teaching). That’s when I’m happiest, most fulfilled, and most productive as my “best self.” The biggest mistakes I’ve made in business have been when I’ve strayed too far outside of that simple formula. When I fail, it’s mostly when I get involved in business ventures that are outside my primary archetype or when I fail to communicate with my clients in a way that resonates with their primary archetype. Of course, nobody is always one thing, and we’re all Rebels at heart. That’s why the Rebel archetype is quite possibly the most important archetype of all. The Rebel inside of us is what empowers us to get out of our comfort zone in life and business… to overthrow the old version of ourselves that’s holding us back, and to become the best version of ourselves. *So, here are my three ridiculous questions of the day: * 1. What is the best version of yourself that you’ve always wanted to be? 2. What’s the worst-case scenario if you become that version of yourself? 3. What are you waiting for? --- PS: I’m hosting [The StorySeller Virtual Summit](https://leaderpass.com/pass/gibran-nicholas/storyseller) on April 19-20 to help you use StorySelling the nine human archetypes to Grow an Epic Business and Find More Meaning in Your Work. You’d benefit if: - You sometimes struggle to overcome objections or get buy-in for your ideas, - You want a more consistent way of tapping into pre-existing human desires or habits to get better results in less time, - You want to grow an epic business and make a meaningful difference despite current obstacles. [CLICK HERE](https://leaderpass.com/pass/gibran-nicholas/storyseller) to learn more or sign up. Registration is free, but you and your team should reserve your spot now because seating is limited. Speakers include Dr. Lawrence Yun, Tim Braheem, Carl White, Hope Atuel, Mitch Anthony, and Chris Voss. You can [contact me and my team](https://thestoryseller.com/contact-gibran-nicholas) to inquire about group tickets. ** ** ** [** ](mailto:?subject=What’s%20Your%20Unique%20Authentic%20Winning%20Story%20(UAWS)?&body=https://thestoryseller.com/blog/unique-authentic-winning-story-uaws) ![Gibran Nicholas](https://thestoryseller.com/hs-fs/hubfs/Gibran-cropped2.jpg?width=130&height=130&name=Gibran-cropped2.jpg) ##### Gibran Nicholas Gibran Nicholas is the best-selling author of *The StorySeller Adventures*, and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals. With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast. Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Gibran is a lifelong student of business, politics, religion, and the human experience. He lives in Alpharetta, Georgia, with his wife, Mandy, and their three children. [** ](https://www.linkedin.com/in/gibrannicholas/) ### Categories - [The Storyseller Daily Blog (41)](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) - [The StorySeller Podcast (9)](https://thestoryseller.com/blog/tag/the-storyseller-podcast) ### Recent Posts - [Three Steps to Get to the Next Level in Life and Business](https://thestoryseller.com/blog/three-steps-to-get-to-the-next-level) Mar 30, 2023 - [Two Positive Ways to Use Regret](https://thestoryseller.com/blog/two-positive-ways-to-use-regret) Mar 29, 2023 - [What if You Do? What if You Don't?](https://thestoryseller.com/blog/what-if-you-do-what-if-you-dont) Mar 28, 2023 - [Episode #14: The Rebel - How to Get Out of Your Comfort Zone](https://thestoryseller.com/blog/podcast-episode-14-the-rebel) Mar 27, 2023 - [Three Ways to Grow Your Business as the #1 Expert in Your Market](https://thestoryseller.com/blog/three-ways-to-grow-your-business-as-an-expert) Mar 24, 2023 [ Subscribe for Free! ](https://thestoryseller.com/daily?hsLang=en) - [The StorySeller Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [The StorySeller Blog & Podcast](https://thestoryseller.com/blog) - [Momentifi Content Marketing Platform](https://momentifi.com) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact Gibran Nicholas](https://thestoryseller.com/contact-gibran-nicholas) Copyright © 2026 [The StorySeller is powered by Momentifi. 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