Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients

Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients

Check out episode #11 of The StorySeller podcast. In this episode, we take a deep dive into the Loyal Friend archetype. 

The Loyal Friend:

  • Values connection and relationships
  • Doesn’t want to feel alone and fears rejection
  • Wants to feel safe and help others feel safe
  • Wants to be a part of something special and enjoys being with people
  • Finds meaning and joy in caring for others
  • Tends to give too much of themselves and doesn't know when to say no

Topics in this week's podcast episode include:

  • How to use the Loyal Friend archetype to build a compelling personal or business brand
  • How to calculate and unlock the lifetime value of your clients
  • The 3 stages of your customer experience, and how to improve them

You can listen to the episode here or wherever you listen to podcasts: