--- title: "Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients" description: "The Loyal Friend archetype. The StorySeller Podcast Episode #11. The Friendly Neighbor. StorySelling. Business storytelling. Archetypes. Gibran Nicholas" image: https://thestoryseller.com/hubfs/The-Loyal-Friend.png --- [Get Inspiration, Tips, and Insights to Grow Your Business and Find More Meaning in Your Work!](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [ Get the Book! ](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/podcast-episode-11-the-loyal-friend#) - [Momentifi Content Marketing Platform](https://homeqb.com) ** [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) ** - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/podcast-episode-11-the-loyal-friend#) - [Momentifi Content Marketing Platform](https://homeqb.com) [The StorySeller Podcast](https://thestoryseller.com/blog/tag/the-storyseller-podcast) # Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients Mar 06, 2023 ![Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients](https://thestoryseller.com/hubfs/The-Loyal-Friend.png) Check out episode #11 of *The StorySeller *podcast. In this episode, we take a deep dive into the Loyal Friend archetype.  The Loyal Friend: - Values connection and relationships - Doesn’t want to feel alone and fears rejection - Wants to feel safe and help others feel safe - Wants to be a part of something special and enjoys being with people - Finds meaning and joy in caring for others - Tends to give too much of themselves and doesn't know when to say no *Topics in this week's podcast episode include:* - How to use the Loyal Friend archetype to build a compelling personal or business brand - How to calculate and unlock the lifetime value of your clients - The 3 stages of your customer experience, and how to improve them You can listen to the episode here or wherever you listen to podcasts:   ** ** ** [** ](mailto:?subject=Episode%20#11:%20The%20Loyal%20Friend%20-%20How%20to%20Unlock%20the%20Lifetime%20Value%20of%20Your%20Clients&body=https://thestoryseller.com/blog/podcast-episode-11-the-loyal-friend) ![Gibran Nicholas](https://thestoryseller.com/hs-fs/hubfs/Gibran-cropped2.jpg?width=130&height=130&name=Gibran-cropped2.jpg) ##### Gibran Nicholas Gibran Nicholas is the best-selling author of *The StorySeller Adventures*, and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals. With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast. Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Gibran is a lifelong student of business, politics, religion, and the human experience. He lives in Alpharetta, Georgia, with his wife, Mandy, and their three children. [** ](https://www.linkedin.com/in/gibrannicholas/) ### Categories - [The Storyseller Daily Blog (41)](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) - [The StorySeller Podcast (9)](https://thestoryseller.com/blog/tag/the-storyseller-podcast) ### Recent Posts - [What’s Your Unique Authentic Winning Story (UAWS)?](https://thestoryseller.com/blog/unique-authentic-winning-story-uaws) Mar 31, 2023 - [Three Steps to Get to the Next Level in Life and Business](https://thestoryseller.com/blog/three-steps-to-get-to-the-next-level) Mar 30, 2023 - [Two Positive Ways to Use Regret](https://thestoryseller.com/blog/two-positive-ways-to-use-regret) Mar 29, 2023 - [What if You Do? 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All Rights Reserved.](https://momentifi.com) ** ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gibran Nicholas", "url" : "https://thestoryseller.com/blog/author/gibran-nicholas" }, "dateModified" : "2023-03-06T18:00:43.173Z", "datePublished" : "2023-03-06T18:00:43.000Z", "headline" : "Episode #11: The Loyal Friend - How to Unlock the Lifetime Value of Your Clients", "image" : [ "https://thestoryseller.com/hubfs/The-Loyal-Friend.png" ], "mainEntityOfPage" : { "@id" : "https://thestoryseller.com/blog/podcast-episode-11-the-loyal-friend", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thestoryseller.com/hubfs/HomeQB1.png" }, "name" : "American Business Media, LLC" } } ```