---
title: Three Modern Leadership Lessons from Winston Churchill
description: Three modern leadership lessons from Winston Churchill. What is StorySelling? Story seller. Story selling. Business story telling. Gibran Nicholas, Author.
image: https://thestoryseller.com/hubfs/modern-leadership-churchill.png
---

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# Three Modern Leadership Lessons from Winston Churchill

Feb 01, 2023

![Three Modern Leadership Lessons from Winston Churchill](https://thestoryseller.com/hubfs/modern-leadership-churchill.png)

When Churchill first became Prime Minister of England, he found himself fighting two losing battles… one losing battle against Hitler, who was winning the war at that time, and the other losing battle against reluctant members of his own party, who were very much opposed to his vision for the country at that time. Here are three modern leadership lessons from Winston Churchill that we can apply to our business today:

## 1: First, Get Your Team on Your Side.

Before he even attempted to fight a costly war against an outsider, Churchill knew that he must first win the most important battle of all: the battle for the heart and soul of his own team, his fellow citizens. He focused first on getting his team on his side and rallying them so that together, they could wage war against their common enemy and win.

## 2: Re-Arrange the Characters in the Story.

Churchill’s opponents inside his own government felt that Churchill’s vision for the country was all wrong, that he was delusional, and that his insistence on fighting Hitler instead of asking nicely for peace would be disastrous for them and their people. In short, he was the villain in the story they were telling themselves.

Churchill needed everyone to understand who the real villain was. He needed to change the characters in the story they were telling themselves. He needed his clients (the British people and their leaders) to see him as their trusted advisor, as someone worth following into a battle, instead of as their enemy… and that’s exactly what he did via his eloquent and oft-quoted speeches.

## 3: Place Your Team and Clients Clearly in the Role of "Hero".

Churchill did not waste time or energy talking about how great he was and how awesome his ideas were. Instead, he told the British people stories about how great THEY were, and how they, in this their finest hour, would become the best version of themselves. He placed his team and clients in the role of “hero” and himself in the role of trusted advisor along their journey.

THAT, my friend, is how Churchill turned a losing battle into winning the war!

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##### Gibran Nicholas

 Gibran Nicholas is the best-selling author of *The StorySeller Adventures*, and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals. With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast. Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Gibran is a lifelong student of business, politics, religion, and the human experience. He lives in Alpharetta, Georgia, with his wife, Mandy, and their three children.

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