--- title: What is StorySelling? description: Story seller. Story selling. Business story telling. Gibran Nicholas, Author. image: https://thestoryseller.com/hubfs/what-is-story-selling-2.png --- [Get Inspiration, Tips, and Insights to Grow Your Business and Find More Meaning in Your Work!](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [ Get the Book! ](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/what-is-storyselling#) - [Momentifi Content Marketing Platform](https://homeqb.com) ** [![TheStorySeller](https://thestoryseller.com/hs-fs/hubfs/TheStorySeller.png?width=361&height=85&name=TheStorySeller.png "TheStorySeller")](https://thestoryseller.com/) ** - [Get the Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [Blog & Podcast](https://thestoryseller.com/blog) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact](https://thestoryseller.com/contact-gibran-nicholas) - [Resources](https://thestoryseller.com/blog/what-is-storyselling#) - [Momentifi Content Marketing Platform](https://homeqb.com) [The Storyseller Daily Blog](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) # What is StorySelling? Jan 22, 2023 ![What is StorySelling?](https://thestoryseller.com/hubfs/what-is-story-selling-2.png) StorySelling is when we use the language, structure, and characters of story to sell more effectively—to sell the best version of ourselves to ourselves and to sell the best version of our ideal clients to our ideal clients. Some people call this storytelling. But I call it StorySelling because really what we're doing is selling an idea to ourselves or others using the elements of story. A good story needs three elements: a hero, a villain, and some conflict. The best StorySellers accurately identify the heroes and villains in their own lives and in their clients’ lives. Then they create solutions to beat those villains and win the conflict. That’s what we’re focused on in my book, daily emails, blog, and podcast. We’re going to use story elements and characters to better understand ourselves, the people around us, and our experiences. The result is that you and each member of your team will be able to use StorySelling to - build your personal brand and improve your sales and marketing results, - stand out from your competition and articulate your unique value in today’s supercompetitive market, - overcome roadblocks in your personal and professional relationships, and improve your communication results, and - gain the clarity and confidence you need to launch the next chapter of your life and business. In my 20+ years of business experience, and 42 years of life experience, I've found that the most important stories we sell are the ones we sell ourselves. In other words, the internal conversations that take place in our hearts and minds are the most important conversations we have. That's why StorySelling can have such an incredible impact on our life, business, and relationships. When we do it right, we can achieve great things. When we do it wrong, our life, business, and relationships suffer. The pursuit of excellence and mastery in StorySelling is therefore a life-long pursuit. We're never done learning and improving. For my part, I'm committed to sharing with you StorySelling tips and leadership insights I learn along my Journey. I'd be honored if you'd find value in this, and I salute you as my fellow traveler. If you're interested in subscribing to this blog and getting my daily emails, [click here](https://thestoryseller.com/daily) to sign up for *The StorySeller Daily*. Let's achieve great things together! ** ** ** [** ](mailto:?subject=What%20is%20StorySelling?&body=https://thestoryseller.com/blog/what-is-storyselling) ![Gibran Nicholas](https://thestoryseller.com/hs-fs/hubfs/Gibran-cropped2.jpg?width=130&height=130&name=Gibran-cropped2.jpg) ##### Gibran Nicholas Gibran Nicholas is the best-selling author of *The StorySeller Adventures*, and the founder and CEO of Momentifi, a financial information and content marketing platform providing daily coaching and expert marketing content to thousands of housing and financial professionals. With more than ten thousand graduates, Gibran’s StorySelling coaching system creates top producers in all industries. He became a millionaire at twenty-five and lost everything two years later, only to regain it all, plus invaluable life lessons, over the next decade. He shares with you many of those lessons in his book, daily emails, blog, and weekly podcast. Gibran’s primary focus is to help you and your team use archetypes and StorySelling to stay inspired, find more meaning in your work, and grow your business. Gibran is a lifelong student of business, politics, religion, and the human experience. He lives in Alpharetta, Georgia, with his wife, Mandy, and their three children. [** ](https://www.linkedin.com/in/gibrannicholas/) ### Categories - [The Storyseller Daily Blog (41)](https://thestoryseller.com/blog/tag/the-storyseller-daily-blog) - [The StorySeller Podcast (9)](https://thestoryseller.com/blog/tag/the-storyseller-podcast) ### Recent Posts - [What’s Your Unique Authentic Winning Story (UAWS)?](https://thestoryseller.com/blog/unique-authentic-winning-story-uaws) Mar 31, 2023 - [Three Steps to Get to the Next Level in Life and Business](https://thestoryseller.com/blog/three-steps-to-get-to-the-next-level) Mar 30, 2023 - [Two Positive Ways to Use Regret](https://thestoryseller.com/blog/two-positive-ways-to-use-regret) Mar 29, 2023 - [What if You Do? What if You Don't?](https://thestoryseller.com/blog/what-if-you-do-what-if-you-dont) Mar 28, 2023 - [Episode #14: The Rebel - How to Get Out of Your Comfort Zone](https://thestoryseller.com/blog/podcast-episode-14-the-rebel) Mar 27, 2023 [ Subscribe for Free! ](https://thestoryseller.com/daily?hsLang=en) - [The StorySeller Book](https://www.amazon.com/dp/B0BRJWV5X7?ref_=pe_3052080_276849420) - [The StorySeller Blog & Podcast](https://thestoryseller.com/blog) - [Momentifi Content Marketing Platform](https://momentifi.com) - [About Gibran Nicholas](https://thestoryseller.com/gibran-nicholas) - [Contact Gibran Nicholas](https://thestoryseller.com/contact-gibran-nicholas) Copyright © 2026 [The StorySeller is powered by Momentifi. All Rights Reserved.](https://momentifi.com) ** ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gibran Nicholas", "url" : "https://thestoryseller.com/blog/author/gibran-nicholas" }, "dateModified" : "2023-02-19T16:44:35.334Z", "datePublished" : "2023-01-22T15:01:42.000Z", "headline" : "What is StorySelling?", "image" : [ "https://thestoryseller.com/hubfs/what-is-story-selling-2.png" ], "mainEntityOfPage" : { "@id" : "https://thestoryseller.com/blog/what-is-storyselling", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thestoryseller.com/hubfs/HomeQB1.png" }, "name" : "American Business Media, LLC" } } ```